Summer in San Diego - and Blogging!

Here we are for another summer quarter of Marketing via New Media at UCSD Extension. I am so excited to have this group of students. Each session brings new faces, new questions, and new case studies to review. So much has changed since I first started teaching this class.

My very first quarter teaching this class, 3 summers ago, I asked the class how many were on Twitter. No hands went up. How many on Facebook? About 50% of the hands went up. How many blogging? One. How many on MySpace. A handful.  How about last week, the first class of the new quarter?

How many students were on Twitter - about 60%
How many on Facebook? I think just about all hands went up (one or two may not have)
How many blogging? A handful
How many on MySpace? No one was willing to admit this!

Times certainly have changed - from a technology perspective. However, this class does not focus on just technology. We look at the strategy of building customer relationships via social media. That strategy does not change! This is one of the main reasons that I use Groundswell by Charlene Li and Josh Bernoff as my course textbook. It has a solid footing in the strategy of social media - not just the cool, new technologies.

I am also using Crush It! by Gary Vaynerchuk as a course textbook. Gary has a definite passion for customer relationships, and I want my students to experience that passion. Gary will be a guest lecturer via Skype our last week of class; get ready for some thunder!

Passion, @GaryVee, Students, and Blogging

One of the textbooks we are using this quarter is Crush It! by Gary Vaynerchuk. It is chock-full of Gary's thoughts and gives people the encouragement to go out and do what they love. We were fortunate to have Gary as our guest lecturer this past Wednesday, and he was incredibly inspiring. Students lined up to ask him a question via our video Skype link, and conversation, laughter, and ideas were flowing. We all had an absolute blast, and I received many comments from students afterwards about how much they enjoyed it. Thank you so much, Gary!!

At the end of the lecture, Gary indicated that he really loved our class (gee, thanks!), and I told him he could keep in touch with them via their class blogs. Yes, each student gets to create their own blog, and the subject can be whatever they are passionate about. In fact, some of the students used their question for @garyvee (his Twitter username) as a chance to ask him about how to optimize what they are doing with their new blog. I love seeing this enthusiasm for blogging!

This is a special class this time around. I don't know what it is. Maybe it's that the classroom is full to overflowing with people who are truly interested in learning how to use social media to build strong relationships. Maybe it is the general acceptance of social media in the business world these days. Maybe I am just fortunate enough to have a classroom full of students that want to Crush It!

Whatever it is, I am loving their blogs. Check them out in the right sidebar under Winter 2010 Student Blogs, leave a comment to encourage the students, and enjoy!